I’ve been thinking a lot about purpose lately. A friend called me this morning and he asked what problems exist in the world that I would like to help solve. A fairly lofty question and I stumbled with the answer. There are so many problems I would love to attempt to solve and I have no idea where to start. The problem solving aspect of PR is what drew me to it. I love being given a problem and then left to tackle it.

The research, the breaking the issue matter into more concise terms, sharing my findings with others, and then creating a strategy is the best job I have ever had. It is difficult to pinpoint one cause or subject matter in particular, which is why working for a variety of clients at a time is so rewarding. However, I do believe when the opportunity arises, I will know it is the right fit. In the meantime, I keep a journal of all of my random thoughts to help guide me to my next adventure.

Speaking of purpose, my friend Tom created Nine13sports a few years ago to teach bike safety to kids. As someone that finds no greater joy than riding a bike, I am a huge fan of his mission and drive to share his passion with kids. Nine13 partners with schools and community centers to provide their curriculum directly to the students. I also recommend following Tom on Instagram – some of these kids have never ridden a bike and they are glowing as they pedal as fast as they can on one of Nine13’s stationary bikes.

Here’s where you come in. Nine13 has the opportunity to win a $125,000 grant from the LIDS Foundation. All you have to do is vote once per day (per device) for Nine13 Sports, now until March 6th. https://www.surveymonkey.com/r/PSRYFHT 

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*Photo courtesy of Nine13 Sports

Now for the recipe. I have made these cranberry white chocolate chip cookies several times over the last few months and just realized I never shared the recipe. They are ridiculously easy to make and they are always a hit. I rarely make anything with white chocolate, but the tart dried cranberries makes this the perfect combination.


Recipe via Sally’s Baking Addiction

  • 3/4 cup butter, softened to room temperature
  • 3/4 cup packed dark brown sugar
  • 1/4 cup granulated sugar
  • 1 egg
  • 2 teaspoons vanilla extract
  • 2 cups flour
  • 2 teaspoons cornstarch
  • 1 teaspoon baking soda
  • 1/2 teaspoon salt
  • 3/4 cup white chocolate chips
  • 3/4 cup dried cranberries
  1. In a large bowl beat the butter for one minute on medium speed until completely smooth and creamy. Add the brown sugar and granulated sugar and mix on medium high speed until fluffy and light in color. Beat in egg and vanilla on high speed. Scrape down the sides and bottom of the bowl as needed.
  2. In a separate bowl, whisk the flour, cornstarch, baking soda and salt together until combined. On low speed, slowly mix into the wet ingredients until combined. The cookie dough will be quite thick. Add the white chocolate chips and dried cranberries  mix on low for about 5-10 seconds until evenly disbursed. Cover dough tightly with aluminum foil or plastic wrap and chill for at least 2 hours and up to 2 days. Chilling is mandatory for this cookie dough.
  3. Remove cookie dough from the refrigerator and allow to sit at room temperature for 10 minutes– if the cookie dough chilled longer than 2 hours, let it sit at room temperature for about 30 minutes. This makes the cookie dough easier to scoop and roll. Preheat oven to 350F. Line two large baking sheets with parchment paper or silicone baking mats.
  4. Once chilled, the dough will be slightly crumbly, but will come together if you work the dough with your hands as you roll into individual balls. Scoop and roll balls of dough, about 1 Tablespoon of dough each, into balls. Place 10 – 12 on each baking sheet. Bake in batches for 8-10 minutes, until barely golden brown around the edges. They will look extremely soft when you remove them from the oven. Allow to cool for 5 minutes on the cookie sheet. If the cookies are too puffy, try gently pressing down on them with the back of a spoon. They will slightly deflate as you let them cool. Transfer to cooling rack to cool completely.

*Do not drop dough onto warm cookie sheets. Allow cookie sheets to cool completely between batches. 



Celebrating Leap Day with a pup cup!




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